NAI Miami HQ
9655 South Dixie Highway
Suite 300

Miami, Florida United States 33156
t+1 305 938 4000 Ext 148 f+1 305 938 4002
Jackie
Larkin
NAI Coordinator / Director of Operations

Specialties:  Administration, Marketing, Other, Advertising, Mapping / Demographics, Public Relations

Scope of Service Experience

Jackie works as an integral part of NAI Miami's Marketing Team helping produce presentations, packages, and other complex marketing materials. Jackie is responsible for all of the advertising, public relations, collateral, marketing materials and coordination for the company.

Background & Experience

Assistant Marketing Director CBL Marketing Major clients include: Susan B. Anthony Recovery Center, CleanAll Supply, Atlantic Southern Paving & Sealcoating Design and produce collateral materials using Adobe Creative Suite Projects I design/worked on extensively include: programming booklets for events, flyers, brochures, pocket folders, insert sheets, posters, business cards, logo redesigns, and e-newsletters Client Services Coordinator Road America Support the Client Services team in the management of client programs, in all sectors Daily interfacings with the client and/or Road America departments and personnel to assist in the servicing of programs Develop and maintain strong relationships with assigned clients and work in conjunction with the Client Services team to ensure all clients’ programs are reviewed ongoing to identify and build new revenue opportunities Research, develop and present well-structured proposals and/or presentations to prospective and existing clients Daily, weekly, and monthly client management reporting Manage external marketing company and all marketing efforts Account Executive The Evans Group Clients include: Service America, Ocean Drive Shoes, American Vapor Cigarettes, Family Plus Dental Centers, Yogurbella Develop marketing and advertising strategies Plan, organize and activate the day-to-day process of all on-going projects Work closely with agency owners on a daily basis on all agency needs Provide client with ongoing reporting of results, implications, and recommended next steps for all on-going projects Work with media planning in development of annual media plans Work with creative team to execute projects in an efficient and timely manner Work on CMS controlled websites to ensure accurate and updated information Manage clients’ social media strategy to ensure the appropriate messaging is being posted/sent out when required Manage clients’ eblast accounts through MyEmma and Constant Contact Account Executive Great Communicators Key manager for the following accounts: Greater Miami Jewish Federation, Breakthrough Miami, and Advanced Footcare Brought in new client within 4 months of being hired Designed client brochures and fundraising material Began and maintained the firm’s corporate blog and twitter account Created print advertisements Wrote, edited, and distributed press releases Organized and oversaw a national convention held in Miami for 25+ professionals Ran various events including naming ceremonies, groundbreakings, fundraising events, etc. Populated and maintained the medial lists with targeted contacts Began and maintained corporate database Marketing Assistant EDSA Assembled and designed several requests for qualifications and request for proposals Populated media lists and updated editorial calendars Created advertisements Wrote press releases and other public relations materials CMS controlled website enhancements and updated social media outlets Digital slide image revision and conversion Populated and maintained the client database with targeted contacts Revised and reformatted over 500 items of various collateral material Junior Marketing Director Innovative Learning Researched, populated and maintained the client database with targeted contacts Created an email campaign and marketing program Worked through an online portal, during university Advertising Intern Tinsley Advertising Assisted Account Executive for Tourism and Development Council for the Florida Keys and the Athletic Department of the University of Miami Compiled statistic reports for all online advertising for the TDC account Sold Co-Op advertisement through cold calling and directed client contacts Reported weekly inventory from international accounts to supervisors and clients Compiled weekly advertising recap for clients

Education

B.S. Marketing, Warrington College of Business, University of Florida